Kellie is a big believer in the aphorism “a rising tide lifts all boats”, embracing the idea that an improved industry will benefit all participants.
Because of her deep-rooted belief in community over competition, Kellie was one of the founding Executive Board Members of the Utah Chapter of the Wedding Industry Professional Association & remains active in her current role on the Executive International Board.
WIPA is an International non-profit organization with a mission to provide industry-leading education for members, produce inspirational networking events, and advance the ethical standards of the wedding industry. An organization that is focused on diversity, equity, and inclusion, the Utah chapter of the WIPA has established a community of diverse voices and identities. Kellie has continued to be an active member of the executive board for 4 years where she works to improve opportunities for her industry partners.
“I am involved with WIPA because I am passionate about elevating the standards and professionalism within the wedding industry on a global scale. By helping establish this association, I am dedicated to fostering a community of like-minded professionals committed to excellence, innovation, and ethical practices in every aspect of wedding planning and services. I am proud to be part of an organization that empowers wedding professionals to thrive in an ever-evolving and competitive market while ensuring unforgettable experiences for couples around the world”. Kellie, Owner & Creative Director
In an effort to establish Utah as a leading Wedding destination, in 2022, we collaborated with various local industry partners and hosted the first Utah-focused ICON event. This event brought in world-renowned wedding planners and introduced them to the beauty of Utah and the incredible talent of its vendors. By hosting and sponsoring events that involve out-of-state and international planners, we hope to increase our clientele, elevate our industry, and put Utah at the top of luxury wedding destinations. This is the first invitation-only consortia created for the global luxury event community of qualifying event planners and providers. Those in attendance include a few of the top tier industry leaders featured below.
Mindy Weiss - Kardashian Event Planner
Collin Cowie - Oprah Winfreys Event Planner
David Beahm - Creative Director of many Fortune 500 Companies
Our efforts successfully attracted many top-tier planners to bring their business to Utah. This year, we had the honor of collaborating with esteemed industry professionals, including Keely Thorne, known for working with distinguished clients such as Ree Drummond; Tracie Domino, whose clientele includes numerous professional atheletes; and the renowned Preston Bailey, who has designed events for U.S. Presidents and numerous celebrities. Additionally, we welcomed several planners who were previously unfamiliar with the Utah wedding market, further expanding its reach and reputation.